How to Grant Access to Google Analytics

Here’s how to grant access to your company’s Google Analytics 4 (GA4) account.

1. Go to https://analytics.google.com/
2. Click Admin (gear icon, lower-left corner)
3. In the Account column (far left), click Account Access Management
4. Click the + button (upper-right), then select Add users
5. Enter the desired email address
6. Under “Role,” select Editor
7. Click Add

What Editor access includes:

• View reports and configuration
• Create and edit assets (audiences, custom dimensions, etc.)
• Share reports and collaborate
• Cannot add/remove users