Category: Google Ads

Why the Calls Keep Coming

Google outsources much of its outreach to call-center vendors such as Teleperformance and Regalix. The reps send emails from @google.com or @xwf.google.com, and their pay depends on how much extra ad spend or automation they persuade you to add, not on your results. When you accept a “recommendation,” they edge closer to the quota while your account can drift off the rails.

Insider Details

• Secrets of a Google Ads 3rd-Party Support Rep – a former Teleperformance strategist describes quotas like “30 percent full implementations” and how reps sometimes claim credit for work you already did.

• **What I Learned From Talking to an Ex-Google “Support” Rep: **In this Reddit Q&A, a rep admits broad-match pushes come straight from sales targets rather than best practices.

• Google Ads Reps: The Truth Behind the Role – an ex-Googler maps out the internal teams (GCS, LCS, AGT) and explains why their advice often feels scripted.

The pattern is clear: more accepted “recommendations” means faster quota progress for the rep and more risk for you.

Others Experiences

• HR gets the sales pitch – a rep called a client’s HR desk, claimed urgent campaign issues, and tried to book a meeting even though HR handles no marketing (thread).

• “Talk to me, or I’ll call your clients” – a rep warned an agency owner that refusing to meet would result in direct calls to the agency’s customers (thread).

• Broad-match blow-up – Lisa followed a rep’s broad-match plan; spend doubled in a week, sales froze, and recovery took a month.

• Agency bypassed by email – a strategist emailed a business owner claiming the agency had “denied” a critical update, nudging the owner to drop the partner (article).

• Unwanted daily calls – community posts show strategists ringing three times a day despite repeated opt-out requests (support thread).

My Experience

I have asked these reps to stop calling me and my clients, but the calls keep coming. Every few months, I spend another hour hoping for an honest, strategic conversation, and each time I hear the same script: automate more, spend more, trust us.

One rep even admitted he did not know how to set up Dynamic Shopping Remarketing (the feature that shows past visitors the exact products they viewed) and couldn't connect me to anyone who did.

Polite requests get ignored, and some reps turn aggressive. After years of the same routine, I now block every number and mark every rep email as spam.

Update on August 5, 2025

Most recently, on August 5, 2025, I asked for specific instructions on how to make adjustments for a client's Google Shopping ads campaign. I was scheduled with a Google Ads rep who was knowledgeable and helpful and didn't try to push changes that led to more spending.

Proceed with caution, especially if you go into or receive a call without knowing what you're doing or asking for. If you go into or receive a blind call from Google Ads, you must have some concrete goals in mind. And don't just let them increase the budget or accept the recommendations in Google Ads.

A Google Ads campaign involves a lot of strategy, and to be fair, most of these reps don't have adequate training and experience to understand the nuance or bigger impact of some of the recommendations they're making.

ActionWhat to DoReport and blockMark rep emails as spam. On your phone, block the number and label it spam or fraud.Put it in writingReply once, request no further contact, and keep the email for your files.Warn colleaguesAsk staff to forward every Google rep message to you or your agency.Escalate misconductIf a rep threatens or ignores do-not-contact requests, file a complaint through Google Ads support.

The Impact

• Time drain – repeated calls and emails steal hours you could spend on real work.

• Trust erosion – when a rep tells your CEO there are “serious account issues” and undercuts your in-house staff or agency experience.

• Real money lost – bad advice on broad match or Performance Max has cost advertisers thousands in a single month.

• No real support – Google dropped its phone help line in 2020, yet the pushy sales calls continue.

We Just Want Real Support

Years ago, big spenders worked with Google account managers who knew the platform and wanted mutual success. Today, most advertisers hear from Google third-party contractors reading scripts that put Google’s profit first. Until incentives shift, awareness is your best defense. Recognize the pattern, block the noise, and lean on a data-driven strategy from someone you trust.

Google’s ad division booked 237.85 billion dollars in 2023 revenue. With resources like that, advertisers deserve better than quota calls.

And to be fair, Google has set up this system and these reps to fail. The Google Reps are real people who are trying to do the job assigned to them. It's unfair of Google, and they must reform their policies and procedures to help provide better service to their customers and a better work experience for their staff.

References

• Search Engine Journal: Google Ads account managers should not contact clients directly

• Secrets of a Google Ads 3rd-Party Support Rep

• What I Learned From Talking to an Ex-Google “Support” Rep

• Google Ads Reps: The Truth Behind the Role

• Reddit: reps threatening to contact clients

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Want someone who manages your account instead of reading scripts? We offer Google Ads management focused on real results, not Google's quotas.

Getting better results from your Google Search Ads campaigns isn’t just about increasing spend. Ad Rank plays a key role in where your ads appear and how much each click costs.

Google wants to show users the most relevant ads. When your ads and landing pages align with what people are actually searching for, you can improve your Ad Rank even on a smaller budget.

What Is Ad Rank?

Ad Rank is Google’s score that decides where your ad appears in the search results and whether it shows up at all. When someone searches, Google runs an auction comparing your Ad Rank against competitors.

You can measure how Ad Rank affects performance using these metrics:

• Search Impression Share Lost to Rank – how often your ad didn’t show due to low ranking

• Top Impression Rate – how often your ad showed at the top

• Quality Score – Google's rating based on click-through rate, ad relevance, and landing page experience

Higher Ad Rank usually means better placement, more clicks, and more conversions.

How Google Calculates Ad Rank

Google uses several real-time factors at each search:

• Your bid – the maximum you’re willing to pay per click

• Quality Score at auction time – based on how likely people are to click your ad, how relevant your ad is, and how useful your landing page is

• Auction competition – how many other advertisers are targeting the same search

• Search context – includes the user’s location, device, and time of search

• Ad extensions and assets – extra information like links, callouts, or business info

Quality Score is the one part of Ad Rank you can view directly in your Google Ads account. You can turn on the Quality Score column at the keyword level to monitor performance. Each keyword gets a score from 1 to 10. A 10 means your ad and landing page are highly relevant and likely to get clicked. A 1 means poor alignment or user experience.

Quality Score breaks down into three parts:

• Expected Click-Through Rate (CTR) – how likely users are to click your ad

• Ad Relevance – how closely your ad matches the user’s search

• Landing Page Experience – how useful and relevant your landing page is

You’ll see a rating of “Below average,” “Average,” or “Above average” for each of these.

Google only shows ads that meet its minimum relevance standards. Ads with helpful content and strong extensions often get better placements even at lower bids.

Ad Rank is recalculated for every search, so your ad position can change between impressions.

Elements That Affect Ad Position

1. Your Bid

Your bid sets a ceiling on what you're willing to pay. But higher bids don’t guarantee top position. A lower bid can outrank a higher one if your ad and landing page are more relevant.

At the same time, a low-quality ad can lose even with the highest bid.

2. Quality Score

Each keyword in your account gets a score from 1 to 10 based on:

• Expected click-through rate

• Ad relevance

• Landing page experience

These scores are updated over time and impact your position. Better scores lower your cost per click and improve placement.

3. Competition

Google compares your ad against others trying to appear for the same search. The most relevant and useful ads get priority. This means even well-funded advertisers can lose position if their ads perform poorly.

4. Search Context

Google adjusts your rank based on:

Context FactorWhat It IncludesSearch termsThe exact query typedLocationWhere the person is searching fromTimeTime and day of the searchDeviceDesktop, phone, or tablet

You can review your performance by device, time, and location inside your campaign reports.

5. Ad Extensions

Extensions like sitelinks and callouts make your ads more useful. They also give you more space on the page, pushing competitors down.

The impact of these extensions is factored into your Ad Rank, so they can improve your position without increasing your bid.

How Quality Score, Ad Rank, and Ad Position Work Together

These three terms are closely related but have different roles:

• Quality Score shows how well your ad matches what people are searching for

• Ad Rank uses that Quality Score, bid, and other factors to determine placement

• Ad Position is the actual spot your ad appears in the search results

A strong Quality Score makes it easier to earn better positions and pay less per click.

How to Improve Your Ad Position

You can increase your Ad Rank without just raising your budget. Focus on these three areas:

1. Raise Your Bids (When Needed)

If you're using manual bidding, try raising your max CPC by 10 to 20 percent. For smart bidding strategies like Target CPA or Maximize Conversions, you can adjust your targets upward.

Always review keyword performance before increasing bids.

2. Improve Quality Scores

• Check keyword-level Quality Scores

• Use ad copy that matches the keywords people are searching for

• Make sure your landing pages are focused and directly related to your ads

• Replace low-performing keywords with more relevant options

Example: If your ad promotes “blue running shoes,” the landing page should highlight that exact product.

3. Use Extensions

Ad extensions give your ads more visibility and more chances to attract clicks.

Key extensions to use:

• Sitelinks – links to specific pages

• Callouts – short benefit phrases

• Structured snippets – product or service categories

• Location extensions – show your business address and map

Assign 4 to 6 relevant extensions to each ad group for best results.

Ad Rank is Key to Google Ads Performance

Ad Rank affects your visibility, your cost, and your results. A better rank leads to better placement, more qualified traffic, and lower costs per click.

Benefits of a high Ad Rank:

• Better ad visibility

• Lower CPC

• Higher conversion rates

• Improved return on ad spend

Start by reviewing your Quality Score and checking how much impression share you're losing to rank. Then make small, focused changes to your bids, ad copy, and landing pages.

If you want help reviewing your campaign, Garrett Digital offers tailored solutions to improve performance and get more value from your Google Ads spend.

Google Shopping Ads are a key tool for e-commerce businesses to highlight their products and drive sales. These visually rich ads appear at the top of Google search results and across Google’s platforms, featuring product images, prices, and store details.

They attract high-intent shoppers who are actively searching for products to buy, making them one of the most efficient ad formats for generating revenue.

Proper Setup and Management are Key

When set up and managed effectively, Google Shopping Ads can yield a remarkable 3-15x return on ad spend (ROAS). For instance, a $1,000 ad investment with a 5x ROAS could generate $5,000 in gross revenue. This consistent potential for strong performance makes Shopping Ads a cornerstone for many e-commerce businesses.

Google Shopping Ads capture product details from a business’s product feed (generated by many popular e-commerce platforms), including images, prices, descriptions, and availability.

For instance, searching for “best portable speakers” will show products with prices, images, and links directly on the results page (example below). Shoppers can instantly compare options, making their buying decisions faster and easier.

Shopping ads are a cornerstone of e-commerce advertising because they meet consumers at the point of purchase intent.

Why Google Shopping Ads Work

1. Shoppers Ready to Buy

Shopping ads regularly deliver significant returns for businesses because they target shoppers ready to buy. Because of this, they often have a high Return On Ad Spend (ROAS). For example:

• A fashion retailer spending $2,000 on Shopping Ads might generate $10,000 in sales if they achieve a 5x ROAS.

• A specialty cookware store could invest $1,000 and see a 7x return, pulling in $7,000 in revenue from specific product searches like “ceramic non-stick frying pan.”

This high ROAS happens because Shopping Ads focus on high-intent buyers rather than casual browsers.

2. Visual and Informative Format

People shop with their eyes. Shopping Ads display your product images, prices, and store information upfront. This allows shoppers to:

• Compare products before clicking.

• Make informed decisions, reducing wasted ad spend.

For example, seeing the price upfront helps filter out buyers outside your target price range, saving you money by reducing irrelevant clicks.

3. Cost-Effective Marketing

Shopping Ads often have lower cost-per-click (CPC) rates than text ads while delivering higher conversion rates. That means your budget stretches further, driving more revenue for every dollar spent.

The Role of Performance Max Campaigns

Google’s Performance Max campaigns are an all-in-one advertising solution. They use machine learning to optimize ads across platforms like Search, Display, and YouTube. Performance Max includes Shopping Ads as part of its strategy, but doesn’t emphasize them.

Here’s why running a dedicated Shopping campaign alongside Performance Max is a smart move:

• With focused Shopping Campaigns, you can control bids, budgets, and targeting specifically for your product ads. This level of control empowers you to tailor your strategy to your unique business needs, ensuring your ads work for you. Shopping ads are also tailored toward new customers. In contrast, Performance Max can focus more on remarketing or strategies to convert people who've already visited your site or interacted with your brand.

• Performance Max Campaigns: Broaden your reach to build brand awareness and engage audiences across multiple Google platforms.

For example, a furniture store might use a Performance Max campaign to promote their brand and a Shopping campaign to focus specifically on their best-selling chairs.

Why You Can’t Rely on a Single Channel

It’s important to remember that the digital landscape is constantly evolving. Google’s AI-powered tools, such as Search Generative Experience (or AI-powered search), are already changing how search results are displayed.

AI-powered responses reduce the impact of the 10 organic search results, and as this technology evolves, businesses must adapt.

This makes diversification key. Relying solely on organic traffic, social media, or any single marketing channel can leave your business vulnerable to sudden changes. For example:

• Facebook Algorithm Changes: Many businesses that relied heavily on Facebook ads saw performance plummet when algorithm updates prioritized user content over business pages or ads.

• Google Algorithm Updates: Google's algorithm updates drastically affect search engine rankings, leading to massive traffic changes when a business ranks well and becomes dependent on organic traffic.

By diversifying your efforts across multiple channels, like Shopping Ads, Performance Max, email marketing, and social media, you reduce the risk of being overly reliant on any single channel. Diversification ensures consistent sales even if one channel changes its rules or priorities.

Managing Google Shopping Ads effectively helps businesses maximize their return on investment (ROI). While Google Ads automates many tasks, experienced consultants or agencies have valuable insights and will make adjustments based on what's working for your business.

Google Ads Management Tasks

• Product Segmentation: Separating high-performing products into their own campaigns allows for tailored bidding and strategy. For example, an agency might isolate a $50 fitness tracker with a high ROAS, focusing more budget and ad placements on it. Leaving a standout product(s) that consistently perform above average in a campaign with other products that don't perform as well gives you less control and ability to maximize exposure for the standout product(s).

• Adjusting Bids for Low Performers: Underperforming products can still gain exposure, but with reduced bid aggressiveness, which helps balance overall performance and maximize profitability. You do want a space to introduce new products and give them time to get exposure. In a typical Google Shopping or Performance Max campaign set up, your new or underperforming products may never get a fair chance to see if they'll get results.

• Feed Optimization: An experienced Google Ads agency will optimize product titles, descriptions, and images for search relevance and conversion. They might do this by working with your business or using a feed or inventory management tool. Often, these improvements to your feed and product information will benefit you across marketplaces or channels.

This level of hands-on management is why many businesses work with an experienced Google Ads Management agency to get better results.

Why Google Shopping Ads Matter

Google Shopping Ads are a powerful way to generate revenue. They provide good visibility and targeting, making them an effective marketing tool. However, as search technology changes with AI tools and algorithms, businesses must diversify their marketing strategies to stay stable and grow.

Combining Google Shopping Ads with Performance Max campaigns, email marketing, and other strategies helps create a plan that can adjust to changes in the digital environment.

If you’re ready to scale your e-commerce business and maximize Google Ads performance, contact Garrett Digital today.

Google Search Ads (specifically Search Ads and not Google PMax, Google Display, or Google Shopping Ads) let you connect with customers actively searching for your services. The ads, placed at the top or bottom of search results, ensure your business gets attention at the opportune moment, when potential customers are ready to sign up, book a call, or submit your contact form.

While Google Search Ads are ideal for service-based businesses and Software-as-a-Service (SaaS) companies, they're less suited for e-commerce businesses selling physical products. For e-commerce businesses, Google Shopping Ads are often a better option.

Google Search Ads screenshot

The main difference is that Google Search Ads appear as text-based ads at the top or bottom of search results (screenshot above).

Google Shopping Ads display product images and prices in a visual grid format (screenshot below), making them more effective for showcasing physical products.

Google Shopping Ads screenshot

Let's examine how Google Search Ads work and understand why they drive small business growth and create opportunities for expansion.

Why Google Search Ads

Search ads are unique because they target users actively searching for your services. For instance, when someone looks up "roof repair near me," a roofing company's ad can appear at the top, offering a direct solution to their need.

To reinforce that, Google Search Ads are effective because:

• You reach people actively searching for what you offer, making them more likely to convert.

• Ads run on a pay-per-click (PPC) model, so you only pay when someone clicks your ad.

• Google Search had a market of 89.73% in 2024, so nine out of ten people who are searching are using Google.

Google Ads' default settings often prioritize spending rather than results. Without proper setup, campaign strategy, and management, you risk quickly exhausting your budget with minimal returns.

How Google Search Ads Work

Google Search Ads operates on a keyword-based auction system. This means you bid on specific search terms, like "plumbing services" or "SEO for small businesses," that trigger your ad when users search for them.

The Basics

• Keywords: Your chosen keywords determine when your ad appears. For example, a landscaping business might target terms like "lawn care services near me" or "tree trimming experts."

• Bidding: You set a maximum bid or use goal-based bidding, which focuses on maximizing your bids for conversion or clicks. Importantly, though, your bid isn't the only factor determining whether your ad appears.

• Ad Rank: Google ranks ads based on their relevance, click-through rate (CTR), and the quality of your landing page. A well-crafted strategy with a closely aligned campaign and landing page can outrank competitors with higher bids. This point can't be underscored enough: You can't run a campaign for lawn mowing Austin unless you have a lawn mowing business in Austin with a closely related lawn mowing page.

Ad rank is combined with a few other factors, like landing page experience and keyword quality score. This complex calculation ensures Google shows ads that are most useful to users while helping businesses compete effectively, regardless of budget size.

Why Expert Management Is Crucial

Google Ads' default settings are optimized to generate the highest number of clicks, but this does not always ensure optimal results.

For instance, without adjustments, your ads might:

• Ads may reach individuals outside your service area, reducing their effectiveness.

• Broad keyword matches cause your ads to display alongside unrelated or even competitor searches. For example, if someone searches for a competitor by name, it’s unlikely they’ll switch to your business, so spending money on these clicks is inefficient.

• Generic queries like “clogged toilet youtube” can quickly eat up your budget, but won’t bring in new customers. Those very specific searches are from users seeking DIY help, so allocating your budget when they’re ready to hire a pro is a better investment.

An experienced Google Ads agency can ensure your campaigns are set up and optimized for results, not just clicks. Here's how:

• Targeting the Right Audience: Adjust settings to focus on specific geographic areas, devices, and demographics. For example, a local accounting firm might target ads only to users within a 20-mile radius.

• Optimizing Keywords: Use phrase or exact match to avoid irrelevant clicks and spend. Broad match often wastes budget.

• Improving Ad Quality: Craft compelling, relevant ad copy and ensure your landing pages deliver what the ad promises.

Why Strategy Matters

Let's say a local pest control business launches a Google Ads campaign with the keyword pest control. Without proper setup, their ad might trigger searches like "DIY pest control" or "best home pesticides," which won't lead to sales.

By refining its strategy, the business could focus on high-intent keywords like "emergency pest control near me," "urgent pest infestation," or "pest control service." These keywords are more likely to be used by customers ready to take action, ensuring the ad links to a landing page with clear contact information and a compelling offer.

This targeting leads to better-quality leads, a higher return on investment, and a lower cost-per-conversion, a metric measuring how much each lead costs your business.

Why Landing Pages Are Key

A great ad can grab attention, but conversions happen on the landing page. Users should find what they want when they click on your ad.

What Makes a Good Landing Page?

• Clear Messaging: Match the headline with the ad's promise. If your ad offers "free consultations," make that prominent on the landing page.

• Fast Loading: Pages should load quickly on all devices, especially mobile. Slow pages lead to lost customers.

• Strong Calls-to-Action (CTA): Guide users toward the next step, like booking a consultation or filling out a contact form.

For example, a law firm's "free case evaluations" ad should link to a landing page with a form to schedule a consultation—not a generic homepage.

The Importance of Diversifying Your Marketing

Google Search Ads are a powerful tool, but no single marketing channel should carry your entire strategy. Changes to Google's algorithms, costs, or policies could impact your campaigns.

To avoid putting all your eggs in one basket, consider diversifying with:

• Google Shopping Ads for e-commerce businesses.

• Organic SEO to build long-term visibility.

• Social Media Ads to engage broader audiences.

• Email Marketing to nurture leads and retain customers.

A diversified approach ensures your business remains resilient, even as platforms and trends evolve.

Google Search Ads Work

Google Search Ads are an excellent fit for service-based businesses and SaaS companies looking to reach high-intent customers. With the right keywords, compelling ad copy, and optimized landing pages, you can drive traffic, generate leads, and grow your business.

If you're ready to harness the power of Google Search Ads, Garrett Digital can help. Contact us today to get started!

So, you're running an online store and trying to get your products seen on Google. You've probably heard about Google Performance Max (PMax) – it's Google's newer, all-in-one campaign type that shows your products across YouTube, Display, Search, Shopping, and more. It's powerful, but it relies heavily on the information you give it, especially the details in your product feed.

And maybe the most essential piece of that feed? Your product title.

It sounds simple, but getting your product titles right can make a huge difference in whether people find your products, click on your ads, and ultimately buy from you. Let's dive into how to make your titles work harder for your business.

First Off, What's a Product Feed Again?

Think of your product feed as a big spreadsheet or file that lists all your products and important details about them—things like the product name (title!), price, brand, color, size, availability, and a link to the product page. You upload this feed to Google Merchant Center, which is like the central hub Google uses to pull your product info for Shopping ads and PMax campaigns.

Why Product Titles Are Such a Big Deal for Google Shopping & PMax

When someone searches on Google for something you sell, Google's system quickly scans the product feeds from different stores to find the most relevant matches. Your product title is one of the first things it looks at.

A clear, detailed title helps Google understand exactly what your product is, making it more likely to show your ad to the right person. It also allows the shopper to see if your product matches what they want instantly.

Consider these examples for men's running shoes:

Bad:Men’s Shoes

• Why it's bad: It's way too vague! Google has no idea what kind of shoes, what brand, or what size. It probably won't show up for many relevant searches.

Better:Men’s Running Shoes Size 11

• Why it's better: Now we know the type and size. This is more likely to match searches like "size 11 running shoes for men."

Best:Nike Air Zoom Pegasus Men’s Running Shoes Size 11 – Black/White

• Why it's best: This tells Google and the shopper almost everything they need to know upfront: the brand (Nike—builds trust!), the specific model (Air Zoom Pegasus), the type (Running Shoes), the audience (Men's), the size, and the color. Someone searching for "black Nike running shoes size 11" is very likely to see and click on this.

The more specific and informative your title is, the better Google can match it to relevant searches, and the more likely a potential customer is to click because they see exactly what they want. For PMax campaigns, especially, giving Google this rich detail helps its automated system make more intelligent decisions about where and when to show your ads. Google often reports improved conversion value for advertisers using PMax effectively, and good titles are a cornerstone of that effectiveness.

What Goes Into a Great Product Title?

A winning product title usually includes these key ingredients:

• Brand Name: People often search for specific brands (e.g., "Sony headphones," "Levi's jeans"). Include it!

• Product Type/Name: What is it? Be descriptive (e.g., "Wireless Noise-Cancelling Headphones," "Straight Leg Jeans").

• Key Attributes: What makes it distinct? Think size, color, material, quantity, key features (e.g., "Size 8," "Midnight Blue," "Organic Cotton," "Pack of 3," "Waterproof").

• Audience (If needed): Gender (Men's, Women's, Unisex), Age Group (Kids', Baby, Adult).

Let's look at another example:

• Bad: Red Dress

• Better: BrandiMax Summer Red Dress – Women’s

Best:BrandiMax Women's Summer Red Maxi Dress – Lightweight Cotton – Size 8

• Why it's best: We have the Brand (BrandiMax), Audience (Women's), Season/Style (Summer), Color (Red), specific Type (Maxi Dress), a key Material (Lightweight Cotton), and Size (8). Someone looking for a cotton maxi dress in their size is much more likely to find and consider this.

How to Write Better Titles: Strategies & Best Practices

Okay, knowing the ingredients is one thing; putting them together effectively is another. Here’s how:

Know What People Search For: You need to get inside your customers' heads.

• How: Use tools like Google Keyword Planner or paid tools (like Semrush, Ahrefs) to see what terms people use. Look at Google Trends for seasonal terms. Check the Search Query Report in your Google Ads account – this shows the actual searches that triggered your ads! Also, look at what search terms people use on your own website's search bar. See what words your competitors are using in their successful titles.

Put Important Stuff First ("Front-Loading"): People scan quickly online, especially on mobile. Put the most critical info – usually the brand and product type – at the beginning of the title where it's most likely to be seen.

• Example: Sony WH-1000XM5 Wireless Noise-Cancelling Headphones - Black is generally better than Black Wireless Noise-Cancelling Headphones - Sony WH-1000XM5.

Use a Consistent Formula (Most of the Time): Sticking to a general pattern helps customers compare items easily and helps Google categorize things. A typical starting point is: [Brand] + [Product Type] + [Key Attribute 1] + [Key Attribute 2] + [Size/Color/etc.]

• Apparel Example: Patagonia Men's Better Sweater Fleece Jacket - Size Large - Stonewash Grey

• Electronics Example: Samsung 65-Inch QLED 4K Smart TV - QN90C Model (2023)

• Home Goods Example: Le Creuset Signature Enameled Cast Iron Dutch Oven - 5.5 Quart - Cerise Red

• Be flexible: Sometimes a slightly different order makes more sense depending on the product and how people search for it. The key is clarity and including the essential details.

• Write for Humans, Not Just Robots: Use clear, natural language. Don't stuff titles with repetitive keywords or use excessive jargon. Make it easy to read and understand.

• Use Capitalization Wisely: Use Title Case (Capitalizing The First Letter Of Most Words) or Sentence Case (Capitalizing only the first word and proper nouns). Avoid using ALL CAPS, which looks spammy and unprofessional.

Getting More Clicks and Sales from Your Titles

Good titles aren't just about showing up; they're about getting clicked and leading to a sale.

Keywords Drive Relevant Traffic: When your title includes the specific terms people are searching for, you attract visitors who are genuinely interested in that exact product. This usually means they're more likely to buy.

• Action Step: Regularly check your Search Query Report in Google Ads. See which searches are bringing in clicks and sales? Can you tweak your titles to better match those winning terms? Are irrelevant searches triggering ads? Maybe your titles need to be more specific.

Test Your Titles (A/B Testing): You don't always know which title performs best until you test it. Try creating slightly different versions for the same product and see which one gets a better click-through rate (CTR) and conversion rate.

• How: You might need feed management software or use feed rules in Google Merchant Center to run tests effectively across many products.

Example Test: For women's sandals:

• Title A: Birkenstock Arizona Women's Leather Sandals - Black - Size 39

• Title B: Birkenstock Women's Arizona Sandals - Size 39 - Black Leather

• Track the results over a week or two (make sure you have enough clicks/impressions to trust the data) and see which style works better for your audience. Then, apply those learnings!

Going Deeper: Feed Optimization Tips

Once you've nailed the basics, here are a couple more things to think about:

• Titles Work With Other Feed Info: Remember, Google looks at your entire feed. Ensure your product descriptions, product types, images, and prices are accurate and optimized. They all work together with the title.

Tailor for Audience & Season: Add terms that increase relevance for specific groups or times.

• Example: Adding "Maternity" to relevant clothing, or "Waterproof" for outdoor gear.

• Seasonal Example: Add "Christmas," "Back-to-School," or "Summer Sale" to titles during relevant periods (remember to remove them afterward!).

• Use Feed Rules: In Google Merchant Center, you can set up "feed rules" to automatically make changes. For example, you could automatically add your brand name to the beginning of all titles if it is missing or add a promotional tag like "Free Shipping" during a sale.

Using Your Data to Improve Titles (And Results!)

Don't just set your titles and forget them. Use the data from Google Ads and Google Analytics to see what's working.

• Connect Titles to Performance: Look at your product performance reports in Google Ads. Do products with specific title structures get more clicks or sales? Are high-impression products getting ignored (low CTR)? Maybe their titles aren't compelling enough. Does tweaking a title improve its ROAS (Return on Ad Spend)?

• Spot Trends: Which types of products, brands, or specific features are driving the most valuable traffic? Make sure your titles highlight these popular elements. If "organic cotton" is a big seller for you, make sure it's prominent in relevant titles.

Your goal is simple: make your product titles clear, relevant, and compelling so that the right customers can easily find what they need and feel confident clicking on your ad. Getting this right is fundamental to success with Google Shopping and Performance Max.

Need Help Getting Your Google Ads Dialed In?

Optimizing product titles and managing complex campaigns like Performance Max takes time and expertise. At Garrett Digital, we help e-commerce businesses like yours navigate Google Ads, optimize product feeds, and improve campaign performance to drive real growth. Whether you're struggling with PMax or looking to improve your overall Google Shopping strategy, we can help.

Ready to get better results from your Google Ads? Contact Garrett Digital today for a free consultation.